Cartier & Women
feat.
Cartier
Services
Creative Producer
Co-Creative Director
Campaign brief
Cartier and Women is the first major exhibition that foregrounds women’s role and presence in the history of Cartier. Featuring +300 stunning items of Cartier jewellery, timepieces, precious objects, and archival records from the nineteenth century to the present day, the exhibition celebrates women’s lifestyles, creativity, and influence.
Organized and curated by Hong Kong Palace Museum | Supported by Cartier
Creative Direction & Production
As Creative Producer and Co-Creative Director, I shaped the creative vision and oversaw production from concept through the event day. Acting as the bridge between client and the crew, I ensured the event’s significance thrived through storytelling and visual emphasis, while the timeless, prestigious exhibits were exquisitely highlighted on screen.
My role balanced creative direction with production management. From spanning storyboarding, defining the film’s look and feel, to on-site coordination and post-production oversight, I worked closely with both Client and the crew so to guarantee the whole comunication was seamless and the final work reflected Cartier’s signature refinement.
Performance & Impact
Oversaw the creative lifecycle for 16 assets, from concept to final delivery.
810,000+ Viewership across Cartier official social media channels
22,000+ Engagement
Selected published works
