K11 GALA 2022

Developed by K11 in collaboration with the V&A

Developed by K11 in collaboration with the V&A

The idea

The Love of Couture: Artisanship in Fashion Beyond Time.

The films
Impact

390K+

views on Instagram across five of these films

30+

crew led on the gold carpet

3

films live by next morning

feat.

K11 MUSEA

Scope

Co-Creative Producer
Director
Post-production Lead

Deliverables

6 films led
Campaign video suite co-led

Team

In-house video team
30+ crew

Timeline

5 months

launch date

Dec 3, 2022

The brief

Dubbed Asia's Met Gala, K11 GALA 2022 brought couture glamour to Hong Kong's harbour at night, opening K11 MUSEA's second couture exhibition, created with the V&A and art director William Chang Suk-ping.

My approach

K11 GALA 2022 stood beside the V&A and William Chang Suk-ping, the art director behind Wong Kar-wai's films. The work had to hold its own in that company. With my counterpart, I set a high-fashion editorial direction that let new couture and historic craft share one stage.

I directed the gold carpet on Victoria Harbour, Hong Kong's answer to the Met Gala, and every film from it passed through my hands. I led a crew of 30+ while shooting as DP, and shaped the Star Stage glambot from pre-production onward. By the next morning, three of the films I led were already live.

Celine Kwan was one of six emerging designers whose new couture was shown in the exhibition. With the designers based across Asia, each designer film had its own crew, and Celine's was mine: I directed, co-produced, shot and finished it. We built its storyboard and visual language around her retro-futurist world, letting her process set the rhythm. Our in-house team produced the wider campaign; the six films here are ones I led.

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Cartier & Women