K11 GALA 2022

For the K11 GALA 2022 and K11 EVENT NiGHT — dubbed "Asia's Met Gala" — I stepped in as Co-Creative Producer and Director to lead the video content strategy. I was entrusted with translating the grandeur of the landmark ‘The Love of Couture’ exhibition into a sophisticated and compelling narrative across all video and published materials.

My leadership spanned both creative direction and production management. I shaped the artistic vision, establishing a mood and tone that honored the prestigious collaboration between K11, the V&A Museum, and Production Designer William Chang Suk Ping. Concurrently, I directed in total 7 videos for both the K11 EVENT NIGHT and the GALA related video production, drove the project's operational success by spearheading all planning, budgeting, and team management. I served as the critical bridge between the artistic concept and its flawless execution, ensuring the final product not only met but exceeded the world-class standards of the event.