Loopha Brand Launch

As the video representative for the launch, I anchored the campaign's video strategy, translating Loopha's abstract brand pillars from sensory experience, efficacy, and accessible luxury, into a tangible visual narrative.

I led the execution from the initial brief, visualizing the core concepts and overseeing the entire production lifecycle with external vendors. My role was to ensure all 20 brand launch video assets, from paid media to organic social, was cohesive, aligned with the brand's distinct aesthetic, and successfully established Loopha's unique market position.