Loopha Brand Launch
Selected works
feat.
Loopha
Scope
Co-Director
Video Lead
Timeline
3 months
launch date
Sep 26, 2024
The brief
The launch of Loopha introduces a new concept to the home and self-care market: a "high-performance playground of fragrance, form, and function." The brand is strategically positioned to fill a crucial gap between purely functional, utilitarian products and expensive, experiential-only brands.
Loopha's core mission is to elevate the overlooked "moments of maintenance" in daily life—like washing hands—into sensory, enjoyable experiences without compromising on scientific efficacy.
My approach
As the in-house video lead for Loopha’s brand launch, I oversaw the development and production of its moving-image content, translating the established creative direction into a cohesive series of brand films and social assets.
Working closely with external production partners, I co-directed the visual execution and guided production from planning through post, keeping storytelling, aesthetics and brand expression consistent.
The launch delivered 20 video assets, giving the brand a unified visual presence for its debut.
