NIOD Brand Voice
The films
Impact
Fully handled all four “Core Four” video assets
20K+
video views on NIOD’s Instagram
feat.
NIOD
Scope
Director
Cinematographer
Post-production
Timeline
3 months
launch date
May 1, 2023
The brief
This global, 360-degree campaign was designed to reintroduce NIOD to the world by establishing a powerful and distinct brand voice. The core mission was to articulate NIOD's unique philosophy: a deep-seated respect for the skin's biology and its symbiotic relationship with formulation chemistry. Under the guiding principle, "Your skin is intelligent. Optimise accordingly," the campaign was structured across three strategic pillars to move customers from awareness to conversion.
Pillar 1 (Awareness): Introduced the core "Biology vs. Chemistry" narrative.
Pillar 2 (Consideration): Showcased the "Core Four" formulations to drive consideration.
Pillar 3 (Conversion): Heroed Copper Peptides to cement authority and encourage purchase.
My approach
I directed and filmed the four “Core Four” product films within NIOD’s global brand campaign, translating the brand’s science-led philosophy into a refined visual language.
With an emphasis on texture, composition and product storytelling, I developed a consistent cinematic approach that balanced scientific precision with visual intrigue.
I oversaw the production and post-production of all four films, through to final delivery.
