NIOD Brand Voice
feat.
NIOD
Services
Director
Cinematographer
Post-production
Timeline
3 months
launch date
May 1, 2023
Campaign brief
This global, 360-degree campaign was designed to reintroduce NIOD to the world by establishing a powerful and distinct brand voice. The core mission was to articulate NIOD's unique philosophy: a deep-seated respect for the skin's biology and its symbiotic relationship with formulation chemistry. Under the guiding principle, "Your skin is intelligent. Optimise accordingly," the campaign was structured across three strategic pillars to move customers from awareness to conversion.
Pillar 1 (Awareness): Introduced the core "Biology vs. Chemistry" narrative.
Pillar 2 (Consideration): Showcased the "Core Four" formulations to drive consideration.
Pillar 3 (Conversion): Heroed Copper Peptides to cement authority and encourage purchase.
Director | Cinematographer | Post-production
While contributing to the campaign's overarching creative strategy, my primary focus was to spearhead the video execution for the pivotal Pillar 2 (Consideration). I took full ownership of the production lifecycle for all four "Core Four" video assets, guiding them from initial concept to final delivery.
In my dual role as Director and Cinematographer, I was tasked with translating complex scientific principles into a refined visual language that resonated with the brand's intelligent ethos. I oversaw the entire post-production pipeline to ensure each asset was perfectly optimized for engagement across paid and organic channels.
Performance & Impact
Fullly handled all 4 “Core Four” video assets
20,000+ Viewership across NIOD Instagram account
Sustained a 16.6% average engagement rate across a 4-star brandvoice campaign.