Holiday 2025
The idea
All Joy, No Stress.
The films
Impact
579K+
views on Instagram across four of the campaign's five films
5
films: one hero and four supporting
feat.
The Ordinary
Scope
Director
Creative Development
Production Lead
Deliverables
1 hero film
4 supporting films
Team
In-house creative team
Production crew
Timeline
3 months
launch date
Dec 16, 2025
The brief
The Ordinary's Holiday campaign set out to make gifting easy with the Holiday Sets, at a time of year when choosing gifts can bring real pressure.
My approach
Holiday shopping can be so overwhelming that the pressure of gifting crowds out the very joy it's meant to bring. All Joy, No Stress puts that right: gifting should be part of the celebration, not an obstacle to it.
Building blocks became the visual anchor: the simplest, purest toys of childhood, and a reminder of the joy we started with. Stacked, balanced and played with, the Holiday Sets turn that feeling into films that feel festive, light and joyful. I developed the narrative and script, and directed every film featured here.

Next project →
K11 GALA 2022

